The saga continues... A few years following eGrail/Filenet, I was presented with a Director, then VP Sales opportunity at Zarca Interactive. Zarca is a comprehensive "Software as a Service" (SaaS), Web 2.0 company. They enhance traditional Business Intelligence (BI) and Customer Relationship Management (CRM) solutions by associating attitudinal data (e.g., customer perceptions) with traditional operational information (e.g., transaction data) to drive customer loyalty. For example, if I am a retailer like Target, I not only know what you bought, but I know what influenced you to buy it. With this information business leaders at companies within retail, healthcare, hospitality, energy, financial, and numerous other industries including education and state/local/federal government agencies, are able to make faster, yet more informed and confident decisions.
Zarca's unique solutions and strong sales team led to over 105% growth in 2004 alone. Yet, this pales in comparison to the increases in customer satisfaction and ultimately loyalty achieved by clients. After all, a small increase in loyalty = exponential increase in profitability (more on that later).
Subscribe to RSS Feeds
About Me
- David Rudolph
- For over 13 years, I have been helping business leaders extract the most value from their technology investments. I am an enterprise software Account Executive at Global 360, a Business Process Management (BPM) solutions provider. We lead the market with over 20 years of customer success in optimizing business processes for complex, high volume, mission critical applications in highly regulated industries (e.g., Insurance, Financial Services, etc.). Prior to joining Global 360, I was VP Sales at Zarca Interactive, where we achieved 105% growth in 2004, helping organizations increase profitability by driving loyalty from their most valuable constituencies. Previously, I worked for FileNet Corporation in Enterprise Content Management (ECM), following the acquisition of eGrail Inc., an innovative Web Content Management provider. I formed my foundation in business as a Management Consultant at Arthur D. Little, the world’s first Management Consulting firm. I earned my Bachelors degree in Biology from GW University. To learn more, start from the beginning.